Blood donation is a voluntary procedure that is crucial to provide blood cells and plasma for transfusions in patients suffering from acute and/or chronic conditions. The understanding of the reason(s) behind a voluntary donation is central to sensitize the population towards the procedure. This issue has been investigated by an online survey among the employees of a pharma industry in Italy, working in the hematology field who are likely to be routinely exposed to healthcare issues. The result of the survey are of interest as they underline the existing barriers to blood donation even in a population which is already sensitized to healthcare issues, thus exploring the deepest and most significant motivations preventing blood donation.



Massimiliano Copetti - Unit of Biostatistics, Fondazione IRCCS “Casa Sollievo della Sofferenza”, San Giovanni Rotondo, Italy

Carmen Di Silvio - Chiesi Italia, Parma, Italy

Rosanna Mangiarotti - Chiesi Italia, Parma, Italy

Alessandra Vignoli - Chiesi Pharmaceutics, Global Rare Diseases, Parma, Italy

Laura Franzini - Chiesi Italia, Parma, Italy

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